About PALS Magazine

PALS Magazine has always had a different approach to the market. Employing the 1/3 rule. The magazine has 1/3 advertising to 2/3 content. This way ensuring that the content is always more important that the advertising. In addition to this currently the magazine is set in a totally unique way. The majority of the local free magazine are set using the principle of a template typesetting formula. This means that the adverts are set first and the content is then streamed around the adverts. This results in stories running across multiple pages and appearing disjointed.

PALS is set totally in reverse of this – the articles are placed first with their supporting artwork and the adverts are then located around the space needed for the articles. At first and even today, this can cause issues with some advertisers demanding particular space or locations on specific pages.

The current policy is that the ONLY pages that can be allocated in this way are the front inside cover, back inside cover and back cover – which as a result carry a high premium. Everyone else is allocated based on the articles!!!

PALS – Polis and Latchi Scene is a locally run and produced community magazine which has been in operation for over 6 years.

In July 2003 the founder and creator Sandra Westwood produced the first black and white stapled photocopied version of the magazine. Its aim to inform the small but growing expat community.

The Magazine became a popular local feature. Full of charity news, local events, useful information and funny articles. Sandra nurtured the growth of the publication responding to local needs for printing runs etc

Sandra hand printed the 350 copy first runs at home on her ink jet printer – a real labor of love. The magazine was a real niche market but as the population grew locally the demand for Sandra’s time also increased. In early 2006 the owners were regular advertisers in the magazine for their other business Crystal Marine. Sandra mentioned that due to her commitments to the local charities and just time in general that she was looking to sell the publication.

In March 2006, Katherine Dance purchased PALS Magazine, and May 2006 saw the relaunch of the new look magazine – with a colour front and back page and a doubling in the black and white section of the magazine. In addition it was decided to have the magazine professionally set and professionally printed.

Production numbers were taken from the existing 150 winter runs to 300 summer runs - to a new level of 1000. By Mid 2007 the numbers were running at 2000 and 2008 has seen the numbers again increase to 3000.

In January 2010, PALS Magazine once again changed hands, and was acquired by Andy Papaiacovou. With a fresh feel, the magazine continues to grow from strength to strength.

Our Ethos

PALS has developed what can be only described as a niche in the community. It is now expected that PALS will cover all local events and the team have got a reputation of turning up for events. Its been somewhat of an art form to develop especially in the summer months when the other sides of the business are at their busiest. The coverage we give and local support means that PALS is often the first point of call for people to advertise with. One of the frequent comments at events in Paphos - is that PALS turns up and coves the event whereas the more commercially based magazines who are typically a lot closer and have more staff do not.

PALS really believes that its community that has created its success so it feels it needs to be seen and contribute – also by attending events other people will often offer to provide photos or provide copy thus reducing the PALS staff work load.


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